
Step by step
How your build works
You send your stuff. I build the store.
-

Checkout 1You buy
$125 to start, or $250 in full.
-

The intake form 2Send your stuff
Logo, photos, products. One form.
-

Settings → Users 3Send your collaborator code
Four digits from Shopify. No password.
-

Silent Construct 4I build it
Your private preview link within 7 days.
-

Preview link 5You review on your phone
Up to 2 rounds of changes.
-

Live 6It goes live
Pay the last $125 if you split. Don't like it? Full refund.
Don't like it? Full refund. Tell me before the final $125, or within 7 days if you paid in full.
The offer
Everything you get
Two guarantees, in plain words.
- Reign or Skeleton, the themeThe theme your store runs on, picked to fit what you sellIncluded
- Set up on your storeUpload, colors, fonts, menus, products loadedIncluded
- The whole store built around your brandHome, collections, up to 20 product pages, cart and policy pages, domain connected, phone-testedIncluded
- Two rounds of changesOn a private preview link, before anyone else sees itIncluded
- Recorded handover walkthroughHow to add products, run a drop and change things yourselfIncluded
- The Launch KitDrop-launch checklist, walkthrough, 10 product-photo promptsIncluded
- The AI Photoshoot PackFree bonusThe master prompt for AI product photos, flat-lays and editorial covers. Sold here for $30$30
Your Shopify plan is billed by Shopify (about $39/mo on Basic), not me. No monthly fee from me.
Refund guarantee
Don't like it? Full refund.
You see the finished store on a private link before it goes live. Tell me before you pay the final 50% (or within 7 days of handover if you paid in full) and I refund everything you paid.
Had a store before? 30 days
Beat your old site, or a free rework
Had a store before? If your new store's conversion rate isn't higher than your old site's after 30 days, I rework it free. We compare your Shopify analytics: the old site's last 30 days against the new store's first 30 days live. It's a free rework, not a sales promise.
Brand-new store? The refund guarantee above covers you.
Had a store before?
What a better store can do
One store that switched to Sellout (not a $250 build). A week before and after.
Switched to Sellout
0.5% → 1.7%
One store, 7 days vs 7 days. Ads ran both weeks, and a drop also ran in week two, so the theme wasn't the only change.
One store's result. Not a promise.
Not a promise: your numbers depend on your product, traffic and offer.
On camera
Clients, on camera
Founders whose stores I built. Tap to play with sound.

DJ


@Ropa.ricch

@Lil.Darius

Before you book
Is this for you?
So you don't pay for the wrong thing.
It's for you if
- You sell clothing and have a logo
- You have product photos, even of samples or blanks (phone photos are fine)
- You have no store yet, or your current one needs rebuilding
- You want it done for you, not a theme to set up yourself
It's not for you if
- You want ads run or the store managed for you
- You need more than 20 products loaded without a quote first
- You already run drops on a store you're happy with: Sellout, installed fits better
Have this ready
- Your logo (a PNG is best)
- Product photos, names and prices
- A Shopify plan. Shopify bills it, about $39/mo on Basic, not us
- A domain, or I'll tell you where to get one
Month one, all in: $250 to me, your Shopify plan, and a domain if you don't have one. No monthly fee from me. No photos yet? The AI Photoshoot Pack is made for that.

Who builds it
I'm Seth. You talk to me.
I build clothing stores on Shopify and make the themes on this site. 40+ stores built so far; the ones above are live. DM me your brand before you pay and I'll tell you straight if the build fits.
Want to ask other brand owners first? Join the free Discord.
DM @sitesbysethThe guarantee
Don't like it? Full refund.
Tell me before you pay the final 50% (or within 7 days of handover if you paid in full) and I refund everything you paid.
Had a store before? If your conversion rate isn't higher than your old site's after 30 days, I rework it free.
— Seth
Not sure? Text me first.
Send your brand or IG. I'll tell you straight if it fits.











