Reign

The theme zip, a 10-minute install video, docs and the Launch Kit, by email right after checkout. Nothing ships.

Yes. A theme sits on top of a Shopify store, so you open the store first at shopify.com. Shopify bills its own plan, about $39 a month on Basic (less if you pay yearly). That's Shopify, not us; the theme has no monthly fee.

Then either upload the theme with the 10-minute video, or pick Installed + optimized and we do it. For that you add us as a collaborator: Shopify gives you a 4-digit code under Settings → Users, so we never need your password, and you can remove us any time.

Want the whole store done for you? That's the $250 store build.

• Drops + preorders: regular products sell as normal; put the countdown and the drop's products on their own page. Preorders: turn on Continue selling when out of stock. Deposits need a preorder app.
• Size guide: on every product, with each product marked Slim, Skinny, Oversized or True to size. No height/weight quiz; Skeleton and Sellout have one.
• Landing pages: yes, any page you make in Shopify, built with sections (VIP list, drop access, in-store QR code link).
• Klaviyo / Shopify Email: signups save as Shopify customers with email consent, which both use. For a Klaviyo SMS form, paste its code into a Custom liquid section.
• No code: product page, menus, collections, video and mobile are all in the theme editor.
• Costs: all of the above is in the theme, one-time. You'd still pay your Shopify plan, Klaviyo past its free tier, and a preorder app only for deposits.

Yes. The countdown bar is optional. The spend-to-unlock bar, gift picker, bundles and size guide work the same for restocks and new arrivals.

Yes, on any plan with an online store: Basic, Shopify, Advanced or Plus. It's an Online Store 2.0 theme, so you upload it under Online Store → Themes. The Starter plan has no theme store, so it won't work there.

Already have a store? We install it on yours in 48h. No store yet? The $250 Store build includes this theme.

+$100. You add us as a collaborator: Shopify gives you a 4-digit code in your settings under Users, so we never need your password, and you can remove us any time. We upload the theme, set your colors, fonts and nav, load up to 25 products and check it on a phone. Live within 48h of getting your code, or the $100 comes back. Want the whole store designed, with revisions and your domain connected? That's the Store build.

Tell us your apps before you buy and we'll check each one. Reign's product page takes app blocks, so reviews, subscription or loyalty widgets drop in from the theme editor, and email, SMS and pixel apps (Klaviyo, Postscript, Meta pixel) keep running as app embeds. Your products, customers, orders and reviews live in Shopify and carry over.

Your products, collections, customers, orders, metafields and apps live in Shopify, not in the theme, so they stay. Reviews stay in your reviews app, and Klaviyo or Postscript keep running because they connect to Shopify, not the theme. What you redo is the look: sections, colors and menus. Installed + optimized does that part for you. Tell us which apps you run and we'll tell you straight if any need a tweak.

The countdown bar, gift picker, bundles and cart rewards are in the theme's own code, so there's no extra app script for each one, and the theme's scripts load deferred so the page draws first. Shopify hosts the store, so drop-night traffic runs on Shopify's servers. Check it yourself: run any of the live stores on this page through Google PageSpeed Insights (pagespeed.web.dev).

You can. AI or a $150 theme gets you a layout; you still decide what goes where and test it on real phones. Reign's choices were made on live client stores: a spend-to-unlock bar with up to 3 reward tiers, a gift picker so the shopper chooses the free piece, a bought-together bundle, a size guide on every product and sold-out states that keep the piece on the grid. Open fnoeuvre.com or fhornothing.com on your phone and check them first. If you'd rather piece it together yourself, Dawn plus apps works too.

No. Upload it, set your logo and colors, leave the password page on. Add products when your samples land.

No. Updates are included for the store you license it on, for life.

Per our refund policy, theme sales are final once your download link is delivered, because it's a file you keep. If the link never arrives and we can't get you access, you get a refund.

On Installed + optimized, it's live within 48h of your collaborator code, or the $100 comes back. Self-installing and stuck? DM us and we'll help you get it live.

One license covers one store, with lifetime updates for it. Running a second store? DM us for a second license.

Yes. DM us your order number and pay the difference.

DM @sitesbyseth on Instagram, or email support@sitesbyseth.com. You talk to me, not a support desk.