Sellout

The theme zip, a 10-minute install video, docs and the Launch Kit, by email right after checkout. Nothing ships.

About 2 minutes. Upload the zip (Online Store → Themes → Add theme), then in Customize → Theme settings → Sellout license, enter the order number and email from your receipt. You'll see “Sellout license active ✓”. You get 7 days to activate and the theme works fully meanwhile. Shoppers never see any of this. Step-by-step guide included with your download.

Yes. A theme sits on top of a Shopify store, so you open the store first at shopify.com. Shopify bills its own plan, about $39 a month on Basic (less if you pay yearly). That's Shopify, not us; the theme has no monthly fee.

Then either upload the theme with the 10-minute video, or pick Installed + optimized and we do it. For that you add us as a collaborator: Shopify gives you a 4-digit code under Settings → Users, so we never need your password, and you can remove us any time.

Want the whole store done for you? That's the $250 store build.

Yes. The countdown and drop tabs are optional. Bundles, gift tiers, the size finder and the cart upsell work the same for restocks, new arrivals and gift-with-purchase. Want a soft, light look? Open the SOFT HOURS demo (womenswear, warm neutrals).

Yes. Your store sells as normal, and the drop gets its own page: a countdown that flips live on the minute, an early-access signup, and the drop's products. Preorders: turn on Continue selling when out of stock for those products in Shopify and they take orders now, ship later. If you want deposits or split payments on a preorder, that needs a preorder app.

Yes. Customers enter height and weight, and the quiz picks a size from your size chart (it's rules you set, not a guess). Then mark each product True to size, Runs small, Runs large or Boxy and the pick shifts for that product. Pants or a different cut? Give that product type its own fit guide.

Yes. Make a page in Shopify, then build it in the editor with the theme's sections: hero or video, signup, countdown, products. One page per use: VIP list, drop access, in-store QR. Point any free QR code at the page's link.

Yes. The built-in signup saves people as Shopify customers with email consent, which Shopify Email uses right away and Klaviyo's Shopify integration syncs in. Want SMS, or a specific Klaviyo list? Paste Klaviyo's form code (or Postscript, Attentive, Omnisend) into the signup section's embed box.

Yes. Everything is in Shopify's theme editor, drag and drop: product page blocks, menus, collection layout, a video hero, and separate images for mobile. No code. Pick Installed + optimized and we set it up for you first.

Yes, on any plan with an online store: Basic, Shopify, Advanced or Plus. It's an Online Store 2.0 theme, so you upload it under Online Store → Themes. The Starter plan has no theme store, so it won't work there.

+$100. You add us as a collaborator: Shopify gives you a 4-digit code in your settings under Users, so we never need your password, and you can remove us any time. We upload the theme, set your colors, fonts and nav, load up to 25 products and check it on a phone. Live within 48h of getting your code, or the $100 comes back. Want the whole store designed, with revisions and your domain connected? That's the Store build.

Tell us your apps before you buy and we'll check each one. What we can say now:

• Email, SMS and pixels (Klaviyo, Postscript, Meta and TikTok pixels) connect to Shopify as app embeds, so they keep running.
• Reviews and subscription widgets go on the product page as app blocks, from the theme editor.
• Running Rebuy or a size-chart app? Sellout's cart upsell and size finder are blocks you can remove, and gift tiers, the size quiz and chat each switch off in theme settings, so you don't end up with two of the same widget.
• What carries over: products, collections, customers, orders, metafields and your reviews live in Shopify, not the theme.

Your products, collections, customers, orders, metafields and apps live in Shopify, not in the theme, so they stay. Reviews stay in your reviews app, and Klaviyo or Postscript keep running because they connect to Shopify, not the theme. What you redo is the look: sections, colors and menus. Installed + optimized does that part for you. Tell us which apps you run and we'll tell you straight if any need a tweak.

The countdown, drop tabs, gift tiers, bundles, size quiz and chat are in the theme's own code, so there's no extra app script for each one, and the theme's scripts load deferred so the page draws first. Shopify hosts the store, so drop-night traffic runs on Shopify's servers. Against The Oddz ran its Halloween drop on Sellout. Check it yourself: run any of the live stores on this page through Google PageSpeed Insights (pagespeed.web.dev).

You can. AI or a $150 theme gets you a layout. What it won't have are the calls already made in Sellout's code on live clothing stores:

• The free gift adds itself at the spend you set, and comes back out if the cart drops below it, so nobody checks out with a gift they didn't earn.
• Gift thresholds follow the shopper's currency if you sell in more than one.
• The drop countdown runs on your store's time zone (daylight saving handled), shows each shopper their own local time, and moves through final day, final hour, early access, live and sold out by itself.
• The cart suggests a matching piece and skips anything already in the bag or given as a gift.
• Sold-out pieces stay on the grid instead of vanishing.

Those are the edge cases you'd otherwise find on drop night. If you'd rather piece it together yourself, Dawn plus apps works too.

No. Updates are included for the store you license it on, for life.

Per our refund policy, theme sales are final once your download link is delivered, because it's a file you keep. If the link never arrives and we can't get you access, you get a refund.

On Installed + optimized, it's live within 48h of your collaborator code, or the $100 comes back. Self-installing and stuck? DM us and we'll help you get it live.

One license covers one store, with lifetime updates for it. Running a second store? DM us for a second license.

Included. The drop page, countdown, size quiz, signup forms, bundles, gift tiers and cart upsells are all in the theme, one-time price, no monthly fee. What you'd still pay: your Shopify plan, Klaviyo or Shopify Email once you pass their free tiers, and a preorder app only if you want deposits or split payments.

DM @sitesbyseth on Instagram, or email support@sitesbyseth.com. You talk to me, not a support desk.